There are all sorts of reasons why you want to do your shopping online these days. Convenience is usually top of the list of benefits, but what about buying digital goods?

There is a huge market on the Internet for people engaged in some kind of e-business or other that need services or products to help them grow their business in one way or another.

Of course, it's not always the easiest thing to find the best product or service for your needs. That can take some serious research!

To help you and make things a little easier, we're here for you. By finding, researching and road testing the most useful and beneficial of those products and services, we can provide you and your business with solid recommendations to help you narrow down your search to find what you need.

As an example, let's look at one fo the most important tools for the affiliate marketer or disigtal product creator/vendor. The autoresponder.


There are several major players in the autoresponder market, but one of the most recognizable and most used of these is Aweber.

AWeber is the competitor of GetResponse and provides virtually the same functionality but for a higher price. They offer sequencing and scheduling that comes through very easy to launch a marketing campaign via email with the use of different forms, audio and video for specific days or to send them out after a number of days, weeks or even months beforehand.

AWeber basically have the same futures as GetResponse like a variety of templates to allow people with little knowledge of CSS or HTML to still create professional look forms. Creating an opt-in form with AWeber is uncomplicated, for there is a built-in form wizard that assists you to create and custom-make your forms using the point – click interface. I had found that customization with AWeber are a bit more easier than GetResponse on the other hand it's a lot more easygoing to import lists into GetResponse than it is with AWeber.

Pros and Cons

I had actually studied quite a lot of reviews about AWeber, some good and quite a few negative ones, but I hadn't seen complains about non-delivery of mails or the service in general. To the highest degree negative reviews goes around the fact that the program might be a bit more difficult to understand and the pricing that's more than expected. Also sadly no trial period is provided, but you'll be able to try out the service for $1 which is a sensible amount to pay for a good service.

Bear in mind that it would be a better decision to stick to one responder rather than skipping from one to another. Importing mailing lists can be a daunting task for inexperienced marketers, and I would highly recommend selecting one and sticking with it. Take some time to learn your responder and how it works. Numerous sites and individuals will tell you how easy it is to make money with an email list, but growing a subscriber base is not that easy and you'll find that several people tend to leave your list if your marketing campaign isn't set to attract and sustain customers. Making money with a list requires a learning curve that takes some time to perfect.

Choosing the right auto-responder plays a crucial role in your online business. I have a tendency to except mail only from certain responders that I trust, and I tend to unsubscribed to lists that lands up in my spam box with an unknown responder behind the address. A responder with a proficient reputation gives your online business a more professional look.